I prefer calling people by their names because it feels more
personal. People enjoy being addressed directly instead of
by their role. From my experience, using someone’s name
shifts the dynamic of the relationship; it helps me take
control of the situation. After all, the customer is the
boss.
I asked,
“What’s your name?”
“Eddy,” he replied.
Out in the back lot, among the neatly parked cars, four
Mustangs caught my eye. The one that immediately grabbed my
attention was fire-engine red with a black interior.
Casually, I asked, “Eddy, I hope it’s a stick shift?”
He looked inside. “It is, sir!”
It was exactly what I had always imagined since high school.
I remembered visiting a wealthy classmate’s home in a fancy
neighborhood and seeing a white 1967 Mustang with a red
leather interior parked in their enclosed garden. I circled
it, studying every detail. My friend said it belonged to his
older brother, who was studying in California. My classmate
had his own fast, sporty BMW at just sixteen—rich kids.
He even took
me for a ride in it. I fell in love with the Mustang that
day—but never thought I’d own one. All those memories
flooded back.
Eddy insisted
we take it for a test drive. We did. The revving engine and
the smell of the new car's interior were intoxicating—like
going on your first date with your dream girl.
Let’s go to my
office and handle the paperwork so you can drive it home
today, he said once we returned to the lot.
“Eddy, could
you get us something to drink?” I asked.
"Yes, sir.
Cold or hot?" "Whatever you got,” I said.
We sat in his
small office while he went to get the papers. I was already
looking for a chance to make a quick escape.
He returned,
handed us two cold bottles of Pepsi, and began filling in
the blanks using my driver’s license.
“It’s $2,300,”
he said, looking up.
“Any discounts?” I asked.
“Let me ask my manager,” he said and disappeared into his
manager’s office.
I looked at my
friend. “Let’s get out now.” We casually walked out of his
office, pretending to browse the cars, slowly heading toward
the exit—when I suddenly realized: He still had my driver’s
license! He was a few steps ahead in the car sales
game—keeping the real customer on a leash. LOL.
Before we
reached the door, Eddy burst out and positioned himself
between us and the entrance—he must have had eyes in the
back of his head.
“Good news!”
he said. “I got it down to $1,195, plus a free undercoat and
designer floor mats.”
Then he led us
right back to his office.
“Are you paying cash?” he asked.
I had to come clean. “I don’t have that much money.”
“No problem. We offer financing. If you can put down 20% and
you’re employed, you can drive it out by 5 p.m. today.”
I was still looking for a graceful way out, but the smell of
that new car... and that ‘67 Mustang memory… It pulled me
in.
“About $600,” I said.